Even though the world of iGaming has been legal since the mid-90s, it wasn’t the case for Americans. Between not having iGaming options and the super slow dial-up modem, iGaming from the comfort of the living room seemed to be an impossible dream.
That began to shift come the 2000s with better internet technology. However, that barrier officially fell in 2012 with Delaware legalizing iGaming. With the door wide open, social iGaming came in and kicked the door off the hinges. But how exactly big is social iGaming in the USA? Give this guide a read and let the facts speak for themselves.
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The State of Social iGaming in America
The gaming industry in the United States now includes social casinos, which provide players with casino-style games that eliminate the possibility of monetary loss. The rapid expansion of these platforms, especially during the COVID-19 pandemic, exists alongside the challenge of their legal status, which has changed from state to state because of complicated regulations.
Even though the newest sweepstakes casinos operate in over 40 states, many states like Michigan, New York, and Florida are pushing back. Michigan has forced a few social iGaming sites from operating in the Great Lakes region. Florida and New York are currently pushing legislation to ban social iGaming outright in their states. Both of these states are also lobbying for real money iGaming, so this might be a stepping stone toward that reality.
Still, there’s no denying the impact that social iGaming has in America. The global social casino market reached $7.73 billion in 2024 and is expected to expand to $13.23 billion by 2033. That would be a jaw-dropping metric of 6.15%. The rising popularity of social gaming platforms and social media platforms like Facebook, which merge conventional casino games with social interaction elements, fuels this market growth.
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Which are the Biggest Social iGaming Sites in America?
Without question, 2024 was the golden year for social iGaming, with almost twenty launching in America. To help people get a better feel for the continued impact that social iGaming is having in the States, these sites lead the pack in the American social iGaming experience.
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Pulsz
When starting with social iGaming, Pulsz has to be on top of that list. Pulsz has been around since 2020 and grew tremendously during the COVID-19 Pandemic. Initially starting with a small library, Pulsz has since grown to include the top Pragmatic Play Megaways slots. Besides the exclusive scratchcard games, Pulsz continues to expand with daily bingo tournaments.
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McLuck
In the few short years, McLuck has been online, it continues to support one of the largest American memberships. The key is the daily McLuck jackpots. The grand prize winner can win millions of free gold coins or a bounty of sweepstakes coins. With the recent live dealer section, McLuck continues to redefine the social iGaming landscape.
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Wow Vegas
Also, since 2020, Wow Vegas has remained a powerhouse for social iGaming, with more than 1,200 games. It also helps that Paris Hilton is the official brand ambassador for the site and continues to grow the memberships in droves. Wow Vegas also pioneers social iGaming with rewarding social media promotions and contests.
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What are the Factors that have Influenced Social iGaming’s Growth?
The list of the immense success of social iGaming continues to expand. To help you better appreciate the immense power and success of social iGaming, these factors stand out over the rest.
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Greater Availability
Unlike real money iGaming, which is only available in seven states, the growing world of social iGaming is expanding to over 40 states. In many cases, social iGaming sites are available in over 45.
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Unique Payment System
Because social iGaming isn’t for profit, to operate in the states where they are currently online, they use a gold and sweepstakes coins system. The gold coins are used by social iGaming members to play free games. The sweepstakes coins are how players compete for cash prizes like gift cards.
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Community Gaming
While social iGaming sites support members playing their favorite games alone, the main reason for their success is because of community involvement. To help promote and foster community gaming, the top social iGaming sites support daily race tournaments and other leaderboard contests that are rich with gold and sweepstakes coins.
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Unique Bonuses
It doesn’t take long for members to get hooked on social iGaming because all of these sites offer a no-deposit bonus. These bonuses load up new members with a well of free gold and sweepstakes coins. The daily login bonus remains a hit among social iGaming members, as does the daily bonus wheel that offers a well of random bonuses.
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Will the Rise of the Social iGaming Industry Ever Stop in America?
Not likely. Even though states like Florida and New York are pushing to ban them entirely, the fact is social iGaming is expanding. Already in 2025, there has been a massive list of new social iGaming sites coming online. With the rise in technology like AI and augmented reality, the world of social iGaming keeps becoming more personalized and intuitive.
